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MAIN BRIEF - Moodboards and Initial Sketches

on February 20, 2023

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Mindmaps and Moodboards

Initial Sketches

MAIN BRIEF

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13.02.2023 - Wayfinding + Signage Design

Wayfinding + Signage Design - Class Task Notes Navigation When you get lost you need to be able to navigate back - in the old days, if you got lost it could be the end as you couldn't get back to your cave etc. Wayfinding is a specialist design area that combines science, psychology, semiotics and graphic design skills. Animals Animals have a built in sense of direction, homing instinct, ability to migrate back to nests/hives etc. (this is through iron fillings in their frontal lobes, they have a better idea of where magnetic north is) Humans Humans have developed their own methods of navigating using mainly memory and logic, we used to be better at finding where natural north is, we have a little bit of iron in front of forehead, but not enough, it has been grown out as we don't really need it anymore. Navigation can be done through landmarks, a river, hill, building, shops etc. This is how humans now give directions "go past the McDonalds and turn right..." Aust

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MAIN BRIEF - Moodboards and Initial Sketches

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