Legible London
Audiences
I think the audience for this signage in London is people who are new to the area, such as visitors, tourists and commuters. The designers have made the signage easy to locate as well as read. The arrow points in the direction that you are standing so that you don't have to worry about where 'north' is. This makes it easy and accessible for everyone, even if they sometimes struggle to read maps.
Colours
The colours used are consistent throughout the signs, this makes them easily recognisable. Users know they need to look for the blue signage with the yellow at the top to aide them. They have a yellow topper, this makes them stand out when the area may be crowded.
Typography
The type faces used are simple. These are similar to the underground signs we saw in the sessions as they are made easily accessible to everyone and they are in a font that is clear, bold and effective for the job the signs are trying to achieve. The important locations are in bold and some are also in yellow to help them stand out a little bit more.
Special Considerations
I think there has been special considerations to people who may be disabled such as having words lower for those in wheelchairs and also having the signs at a level where people who may be slightly visually impaired have been thought about when positioning these signs. This ensures that everyone who visits London and needs to use these signs can do. However they could include brail or have some more signage that disabled people may find easier to use.
Sign Position
These signs are often positioned in areas where there is many routes you could take. They're also integrated with other transport modes so, for example, when people are leaving the Tube they can quickly identify the route to their destination. Upon further research, I have discovered there are different types of signs in different areas of London as seen below, this helps people understand where they are and what is available.
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